Elías Karl Guðmundsson, Trademark Attorney and Lawyer (Mag. jur) has worked for Árnason Faktor since January 2018. He advises clients on all aspects of trademark protection, filing strategies, name creation, trademark clearance searches, and IP portfolio management both nationally and internationally. He also advises clients on IP prosecution matters, including oppositions and cancellations, and represents clients before the Icelandic PTO and other IP authorities. He consults on infringement matters, cases relating to unfair competition and provides legal opinions in IP matters.